Relational quality and alliance capacity: A conceptual framework for their influence on alliance performance

نویسندگان

  • Koen H. Heimeriks
  • Melanie Schreiner
چکیده

The traditional strategy tracks: " Managing the firm in unstable competitive environments " Track (F) Business Strategy " Successful attackers (new entrants) and defenders (incumbents)

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تاریخ انتشار 2002